zoe

Contracted to create a 360 brand messaging platform and provide creative direction for leading edge, Series C nutrition startup, ZOE. Workshopping an array of messaging platform approaches with the co-founders and Head of Brand, I ran message testing campaigns with the Head of Paid Advertising and on the platform homepage, overseeing copy and creative to locate the intersection of ZOE's tone-of-voice, core USPs, brand values, and product market fit.