Heygo
Served as Creative Lead, promoted from Senior Copywriter, of UK-based, live-streaming travel startup Heygo. Overseeing all copy, creative, and video across the platform, I led our Marketing and Community teams' creative work while working closely with Content and Product on UX/UI for a global network of tour guides and virtual travelers.
Announced funding; launched the user app, guide onboarding portal, gift cards, and #StreamYourWorld campaign; and developed everything from our 360 brand style guidelines to performance campaigns doing loads of user research and audience testing, delivering ~4x growth across channels with my team.
Announced funding; launched the user app, guide onboarding portal, gift cards, and #StreamYourWorld campaign; and developed everything from our 360 brand style guidelines to performance campaigns doing loads of user research and audience testing, delivering ~4x growth across channels with my team.
Heygo Short Video Samples
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