Square
Worked with Square's in-house Global Brand Creative Team and Global Marketing Team to develop and execute their first-ever comedic US awareness campaign, from territories and manifestos to TV scripts, OOH headlines, social extensions, and activations. Once we honed in on a direction, I worked hand in hand with Square's Global Creative Director to deliver final television production scripts for three 0:30 and two 0:15 spots with Emmy-nominated director Dime Davis at the helm.
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And here's a BTS promo of the spots for a glimpse at the production side of the process (and some nice shoutouts to the writing):
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