Supernatural
Owned and implemented brand voice across channels and campaigns for the world's most popular VR workout app, Supernatural, from Meta. Embedding my approach in Supernatural's passionate athlete community, I unified their brand messaging, wrote well over a hundred social posts, landing pages, and video scripts (some samples below), collaborating with a vast range of stakeholders from internal cross-org teams to influencer coaches, music labels, and celebrity artists. Together, we brought dozens of new workouts, playlists, products, and modalities to market, expanding and deepening the brand's connection to its one-of-a-kind community.
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This was a fun 3-part April Fool's prank we did to show the community we love how protective they are of our coaching quality (and that we'd never actually do this to them):