EarnIn
Led copy, managed influencer partnerships, and helped guide creative strategy across Brand, Product, Growth, Social, LCM, B2B, and Government Relations as Creative Lead at a 500-employee fintech startup that gives millions of workers access to billions of dollars of their pay as they earn it.
Strategized, concepted, and produced campaigns and product launches from nose to tail (including naming our marquee product, Live Pay), managed and collaborated with teams of writers, designers, editors, producers, marketers, and agencies to introduce groundbreaking financial products in a highly competitive, heavily regulated landscape, and drew awareness to overlooked communities and sensitive financial topics, while shifting the cultural conversation around how we get paid.
There was no product, channel, audience, team, scenario, or inch of the marketing funnel beyond my purview as the lead writer at EarnIn. I'd love to walk you through every wild story, hard-fought milestone, and illuminating metric I experienced there, but until then, here's a small sampling of my work.
And don't hesitate to ask me about any type of work you'd like to see or hear more about.
Strategized, concepted, and produced campaigns and product launches from nose to tail (including naming our marquee product, Live Pay), managed and collaborated with teams of writers, designers, editors, producers, marketers, and agencies to introduce groundbreaking financial products in a highly competitive, heavily regulated landscape, and drew awareness to overlooked communities and sensitive financial topics, while shifting the cultural conversation around how we get paid.
There was no product, channel, audience, team, scenario, or inch of the marketing funnel beyond my purview as the lead writer at EarnIn. I'd love to walk you through every wild story, hard-fought milestone, and illuminating metric I experienced there, but until then, here's a small sampling of my work.
And don't hesitate to ask me about any type of work you'd like to see or hear more about.
Brand
|
|
Product (ask me about UX!)
Paid Ads (looking for a particular format? lmk)
|
|
|
|
Influencer (any category or style in mind? hmu)
|
Social
|
|
|