EarnIn
Led copy, managed influencer partnerships, and helped guide creative strategy across Brand, Product, Growth, Social, LCM, B2B, and Government Relations as Creative Lead at a 500-employee fintech startup that gives millions of workers access to their pay as they earn it.
Strategized, concepted, and executed campaigns and product launches from nose to tail (including naming and launching their marquee product, Live Pay). Managed teams of writers, designers, editors, producers, and agencies in collaboration with marketers, lawyers, regulators, and C-suite executives to introduce groundbreaking financial products in a dynamic, highly competitive, heavily regulated industry landscape. Drew awareness to overlooked communities and sensitive financial topics, reshaping the cultural conversation around how we get paid.
Strategized, concepted, and executed campaigns and product launches from nose to tail (including naming and launching their marquee product, Live Pay). Managed teams of writers, designers, editors, producers, and agencies in collaboration with marketers, lawyers, regulators, and C-suite executives to introduce groundbreaking financial products in a dynamic, highly competitive, heavily regulated industry landscape. Drew awareness to overlooked communities and sensitive financial topics, reshaping the cultural conversation around how we get paid.
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There was no team, product, channel, audience, or inch of the marketing funnel beyond my purview as lead writer at EarnIn. I'd love to walk you through every wild story, big lesson, and hard-fought milestone I experienced there, but until then, here's a small sampling of my work.
And don't hesitate to ask me about any type of work you'd like to see or hear more about. I likely did it at EarnIn.
And don't hesitate to ask me about any type of work you'd like to see or hear more about. I likely did it at EarnIn.
Brand
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Product (ask me about UX!)
Paid Ads (looking for a particular strategy or format? let me know, we tested hundreds)
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Social
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